The Logo was redesigned as part of the rebranding for both the physical and digital sides of the business. The company site and interior of the gym were also redesigned. Branding and design for the gym extended to apparel and uniforms, as well as print promotional and collateral materials.
Logo & Identity
August, 2018
Legacy Martial Arts - NYC
The blue, green and yellow of the Brazilian flag were used as the color selection for the company rebranding. Black, red and white are typically chosen for many Martial Arts Academies, therefore the selection of colors based on Brazil's flag was a great opportunity to set the gym apart from it's competitors.
RJ Gallardo (Designer)