The objective was to develop a strong and confident brand through the use of bold colors and recognizable icons. To achieve this, I incorporated a gothic "L", bold colors, stars, and a contemporary font into as part of the branding that extended to all collateral, uniforms, and apparel.
Collateral
August, 2018
Legacy Martial Arts - NYC
The original logo and collateral were designed in black, white and red in a word processing program. The new color scheme, logo was a great opportunity to develop a dynamic look and set the gym apart from it's competitors. The look was applied from everything from business cards to the transportation.
RJ Gallardo (Designer)